A Technology – changed our world

Google is a name by which you can able to simplify all your question or confusions. It was started as a research project by Larry page & Sergey Brin in 1996 at Stanford University in California. They changed the name to Google which was originated from a misspelling of the word "googol - the number one followed by one hundred zeros” meant to signify the amount of information the search engine was to handle. Originally, Google ran under the Stanford University website, with the domain google.stanford.edu.

Google began selling advertisements associated with search keywords in Mar’1999. Keywords were sold based on a combination of price bids and click-through. Did you know that 99% of Google's revenue is derived from its advertising programs. Google has forced various innovations in the online advertising market that helped make them one of the biggest advertisers in the market.

This was just a brief introduction of Google, but I would like to give some idea about the technology that makes Google successful. Nowadays, we all are habitual about Google applications like Google Search, Google Analytics, Google Adsense, Google Docs, Google Code, Blogger, Orkut and many more.

Entrepreneur and all other marketer’s are using Google for promoting their business with the help of Search Engine Optimization technology. SEO is an active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic to the site receives from search engines.

SEO is categorized into two categories

On-page Optimization Techniques

On-page optimization is one of the very first steps of SEO. Search engines are getting intelligent & smarter everyday, so now it takes more than just good content to be on top.

Most important on-page optimization techniques are:

•     HTML Head Tags optimization

•     URL optimization

•     Body Tags optimization

•     Internal Links and Image optimization

•     Page Architecture

Off Page Optimization Techniques

Off Page Optimization refers to the Search Engine Optimization which is done external to the website. Off page involves a number of activities to improve a web site's search result ranking. Some of the off page optimization services which we provide are listed below

•     Link Building

•     Directory Submission

•     Article Writing

•     Article Submission

•     Press Releases

•     Social Media Marketing

Social media marketing is a technique to direct traffic towards our website using social networks, online communities, forums, blogs, wikis or any other online media for marketing.

Common social media marketing websites are

Above I have mentioned some brief introduction of Search Engine & Social Media Optimization; we can spread our business with the help of these techniques via Website or WebPages. A simple way to search anything for anyone is to put “keyword phrase” in Google…

…and get a list of your desired results related to your query. Isn’t this a convenient way to get any information?

SEO & SMO is the active practice of promoting your web-content to get top in the list of Google SERP (Search Engine Result Page) & all other search engines and directories.

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In continuation with my last edition now I am going to give you an insight on SEO & SEM.

As we discussed last time that we have two useful techniques to step up our website in various search engines like Google, Yahoo and Rediff etc. with the help of these techniques we will be able to make our website available to the targeted audience.

·         On-page Optimization Techniques

·         Off Page Optimization Techniques

Let us start with on page optimization and know how we can make it possible. There are various steps which are listed below:

ü  HTML Head Tags optimization

ü  URL optimization

ü  Body Tags optimization

ü  Internal Links and Image optimization

ü  Page Architecture

HTML Head Tags (Meta Tags) optimization:

Page Title

Optimal Length:

3 - 7 words

Example: Patni Website

Patni Home – Patni India

Product Engineering Home page

“Product Engineering Services” + Country Name

Service offering page                                   

Patni + “Application Development” + Country Name

Patni + “IT Governance” + Country Name

Meta Description Tag

Significance:

Critical for internal search and external search engines

Optimal Length:

200 characters or less, including spaces.

Sample:               

Meta Keywords Tag

Overview:

The Meta keywords tag is used for search engine for two purposes:

ü  To match search terms with pages that may not have the terms in the title or content, such as the plural form of terms, synonyms, and misspellings

ü  To rank the results by associating terms with a page and improve the relevancy score, provide relevant, meaningful keywords and synonyms in the keywords meta tag.

Significance:

Critical for search engine

Optimal Length:

1000 characters or less.

Recommendation:

When adding keywords please take care of the following:

ü  Do not include keywords and key phrases NOT found in the web page text.

ü  Put the most important and most relevant terms at the beginning of the list.

ü  Include keywords that reflect the content of the page.

ü  Include singular and plural forms of important terms; search engines consider them as different terms.

ü  Do not repeat any word more than 3 times.

ü  Use acronyms and spell out the acronym as well.

ü  Separate keywords and phrases with commas to help you organize the terms. However, some search engines treat all punctuation as a space.

ü  Put in a maximum of 7 misspellings of the product name. For example, misspellings should include: sliver, silver, slver, svlr. 

ü  Enter keywords in the national language of the page. English terms can be included in a page if they are commonly used in the country or language.

ü  Do not use keywords that violate third party intellectual property rights, such as trademarks and service marks of competitors.

Sample:               

URL optimization (URL STRUCTURE & NAMING CONVENTION)

URLs that are promoted in public and not used as hyperlinks are not required to follow the URL Structure and Naming Convention for SEO Optimization. 

Directory Structure

Sites should be architected to keep high-value pages at the first or second directory levels. Pages closest to the root directory are considered by search engines as the most important pages, and are weighted accordingly by the search engine algorithms. 

Short, Human-Readable URLs

Keep URL’s short (less than 100 characters are good, even less is better). Human readable, short URLs positively affect usability (they are easier to remember/copy and paste).

Example:

http:// www.patni.com/application-development/overview.aspx

Keywords in URLs

Keywords in URLs will help a Search Engine to determine the topic(s) of a page when used properly, and rank that page better for those keywords. Separate multiple keywords with hyphens. Hyphens have been found to have the most search engine friendly separators, followed by underscores and plus signs.

               

Example URL with Keywords:

http://patni.com/web-technology-solutions/overview.aspx

So here we discovered some important things to keep in our mind when we are going to promote our website…

We have still so many other points in On-Page Optimization like Body Tags optimization, Internal Links and Image optimization, Page Architecture.  I will update you later on about the same…