SEO || SMO || WEB ANALYTICS SPECIALIST: SEO || SMO || Web Analyst Strategist

Pawan Prasad

E-Mail: pawan.pd@gmail.com, pawan.prasad@yahoo.com Mobile No: +91 9833705407

“Seeking a lead assignment to utilize my skills and abilities in the corporate world that offers professional growth and is driven to excellence while being resourceful, innovative and flexible”

PROFESSIONAL OVERVIEW

A competent professional possessing approx. 7.0 Year experience as a Web Analytics & Social Media Platform Lead for a leading telecom company and SEO SEM Specialist (Websites & WebPages) with great efficiency and productivity.

I am currently working with iGate, Mumbai as a Technical Lead. I have completed Master of Computer Application from Computer Science and Information Technology, M.J.P. Rohilkhand University, Bareilly.

SUMMARY:

Web Analytics:

· Supporting the analytical needs of business unit by using click stream tools like WebTrends, Site Catalyst (Omniture), and Google analytics to analyze web traffic.

· Configuration of Site Catalyst through Admin Panel and manage tagging in website

· Generating Interactive Dashboards & Reports using WebTrends Analytics 9 (On-demand), Adobe Site Catalyst and Google Analytics which gives a rapid understanding of business performance by tracking the critical business data

· Search Analysis, Clickstream Analysis, Social Media Campaign Analysis and Online Survey Analysis (Opinion Labs)

· Determining goals and KPIs of campaigns and digital assets.

· Automation of various Business level and Executive level reports by importing external data (WebTrends Database - SQL Server) in MS Excel format with the help of “ODBC WebTrends driver”, “MS Query” and Excel Macros.

· Presenting and Designing data Using excel and dynamic Charts such as combo boxes sliders in dashboards.

· Managing and creating Facebook accounts, pages and groups region wise as well as product wise across the globe.

· Providing Social Analytics and Sentiment Analytics Dashboard to track their social media campaigns and its performance.

Monitoring a team of WebTrends Resources and providing training sessions. I am engaged in some iGATE internal projects which deal Yahoo Web Analytics and Google Analytics.

Keyword Research: Researching the best keywords using tool as Word Tracker, Keyword Discovery, Google Adwords Keyword Tool (sktool) etc., with less competition and high search volume for high Search Ranking of website.

Keyword Analysis: WebTrends and Google Analytics for better results, from where visitors are coming to our site and why they are going back (bounce rate) and how we can stay them at our site.

On-Page Optimization: Meta Tags, Content optimization, Code optimization, Alt Tag optimization, Title Tag optimization and Hyperlinked Tag optimization.

Off Page Optimization : Directory Submission, Article submission, Blogs Creation and Submission, Forum Submission, Link Exchange, Posting on all the Social Media networking Sites, Classified Ad Posting, Creating Sitemaps and submission in Google Webmaster Central Tool.

COMPETENCIES:

ü Web Analytics - WebTrends, Google Analytics, Flurry, Yahoo Analytics and Omniture (Adobe Site Catalyst).

ü Online Marketing – Google Adwords, Yahoo Search marketing

ü Trainer – Basic & Intermediate training for Web Analytics & SEO

ü Experiences in automation of MS excel by using Visual Basic (Macro) and other advanced referencing MS Excel functions.

ü Implementation of Internet Marketing Strategies.

ü Reputation Management in the SERPs.

ü SEO Site Reviews / Suggestions.

ü Social Media Marketing.

ü SEO / SEM Training.

ü Blogging.

ü Content Management System

ACADEMIC CREDENTIALS

2006 Master of Computer Application from Rohilkhand University, Bareilly with 8.10 GPA.

2003 B.Sc. (Computer Application) from M.G.D.A.V. College, Bathinda (Punjabi University, Patiala).

1999 Intermediate (PCM) from S.S.D. Senior Secondary School, Bathinda (Punjab Board).

1996 High School from Kendriya Vidyalaya No 2, Bathinda (CBSE Board).

PROFESSIONAL EXPERIENCE

iGATE – Technical Lead (Software) (Mar ’08 – Till Date)

Responsibilities as WebTrends Administrator:

• Identifying KPIs (Key Performance Indicators), web analytics requirements and preparing stakeholder's specific analysis & recommendations

• Tagging and then validating the web pages for WebTrends, Site Catalyst & Google Analytics tracking code

• Search Analysis, Clickstream Analysis, Social Media Campaign Analysis and Online Survey Analysis (Opinion Labs)

• Designing Web Analytics Monthly/Weekly reporting Dashboards. The Dashboard reports information like traffic, commerce & navigation

• Configuration of Site Catalyst through Admin Panel and manage tagging in website

• Configure Google Analytics account for micro sites

• Role involved analysis of the web metrics and providing insights into the data for monitoring and improvisations perspectives

• Using ODBC & REST API technology for data retrieval

• Generating Dashboards, Scorecards & other Ad-hoc Reports by using WEB TRENDS and Google Analytics

• Providing insights to the stakeholders on the performance of the important product pages and we build customized dashboards for various reporting needs

• Monitoring WebTrends team and providing training/knowledge sharing sessions to them

• Provided some training session for SEO & Web Analytics Techniques to my Team as well as some other Team members so that they will be able to understand the Tricks & Tracks of Web Analytics and Internet

• Automation of various Client’s Dashboards & Reports with the help of WebTrends REST URL, ODBC Connectivity & MS Query

• Web Analytics using ‘WebTrends’ to drive marketing intelligence

• Measure and evaluate performance of online marketing campaigns

• Highlighting opportunities to improve conversion rates, downloads & other Key Performance Indicators and provide actionable analysis

• Driving various Web 2.0 and social computing initiatives for the organization like b2b blog, sales portal, to improve the visibility and interactivity on online mediums

Main tools I am working on:

• WebTrends Analytics 9 (Ondemand WebTrends)

• WebTrends Analytics 8

• WebTrends Visitor Intelligence

• WebTrends Explore

• WebTrends Insight

• Omniture Site Catalyst

• Google Analytics

• Microsoft Office 2003 and 2007

Notable Attainments:

ü Received “Valuable Contribution Star” Quarterly Patni Award by EVP & Global HR Head in Aug 2010.

ü Received “Pat on the Back Award” for my valuable contribution towards proactively utilizing domain expertise to generate customer awareness and interest for Web Analytics services in Jul 2012.

Advent Infosoft Pvt. Ltd – Senior SEO (Jun ’07 – Mar ’08)

Company Profile: Advent InfoSoft Pvt. Ltd. is a prominent and one of the leading companies of India in the ever-expanding fields of Web Design & Development, Software Development, Online Business Development, e-Commerce, Payment Gateway Solutions, and Search Engine Optimization.

Key Projects;

http://www.eserviceapartments.com

http://www.shivanandemporium.com

http://www.cricketsportsgoods.com

http://www.gymnasticsequipments.com

http://www.esportsgoods.com

http://www.esportsaccessories.com

http://www.sportsgoodsmanufacturer.com

http://www.123beachwears.com

http://www.homelinenmanufacturers.com

http://www.athleticequipments.com

http://www.sportsgoods.eindiabusiness.com

http://www.sargamtravels.com

Responsibilities as Senior SEO

ü SEO Website Auditing

ü Keyword Research

ü SEO Reporting

ü Digital Asset Optimization

ü SEO Content Optimization

ü Link Exchange Activities

ü Worked on HTML, Photoshop, and Macromedia Dreamweaver

ü Meta tags, Image Optimization and Hyperlink Optimization

ü Optimize according to Google, Yahoo and MSN ranking techniques

ü Blog Creation, RSS Feeds, Social Media Bookmarking and SEO Forums

ü Managed PPC campaigns with Google Adwords

ü Press release & article distribution

ü Search Engine & Directory Submission

IndiaMART Intermesh Ltd. - Web Promotion Executive (Jun ’06 – Jun ’07)

Company Profile: IndiaMart InterMesh Ltd. has been at the forefront of Business Promotion on the internet and is evolving itself, into a complete business promotion company.

Job Profile:

· Optimizing websites as for SEO

· On-page Optimization of Sites like Meta Tagging, Alt Tags, Script.

· Off-page Optimization includes Directory Submission, Article submission, Blogging, Social Book Marking, Link Exchange.

Notable Attainments: Received certificate of “Pillars of IndiaMart” by founder Dinesh Aggrawal in Feb 2007.

IndiaMart Intermesh Ltd. – Trainee (Jan ’06 – Jun ’06)

Client	:	IndiaMART InterMESH Ltd.
Project	:	Sales Tracking System (STS).
Environment	:	Visual Studio 2003, ASP.NET 1.1, ADO.NET 2.0, C#.NET
Duration	:	6 Months ( Jan – Jun)
Description	:	Sales Tracking System (STS) is a web-based application intended to provide automated solution to customer’s Problem or Complaint. The customer can book the Problem or Complaint round the clock. Problem or complaints can be registered in two ways: + From any computer connected to internet + Through telephone.

SEO PROFICIENCY

Designing Tools	:	Macromedia Dreamweaver and Adobe Photoshop.
Traffic Analyzer Tool	:	WebTrends (Ondemand), Radian6, Google Analytics, Adobe Site Catalyst - Omniture.
Scripting & Coding	:	Java Script, HTML, CSS and ASP.NET with C#., MS-Office 2010.
Keyword Suggestion and other SEO Tools	:	WordTracker, Google Adwords, Google Insights, Keyword Discovery Tool, Google Adsense Tool and Google Webmaster.
Operating Systems	:	Windows 2000, XP, 2003.

ACADEMIC PROJECTS

Client	:	Department of Computer Science, MJPRU
Project	:	Library Information System
Environment	:	Windows XP, MS ACCESS, and ASP .NET
Role	:	Software Developer
Description	:	A system that provide information to end users about library. A system which handle and manage the information of books in the library. It also kept information about the transactions of books with the students.

Client	:	Department of Computer Science, MJPRU
Project	:	Hotel Management System
Environment	:	Windows XP, Visual Basic and Ms-Access
Role	:	Software Developer
Description	:	This software keeps track of information regarding the Hotel and their customers. A system which stores and manage the information which are used in hotel such as check in and check out of the customer, bill payable and their addresses.

Client	:	Department of Computer Science, MJPRU
Project	:	Home Loan Assistant
Environment	:	Windows XP, ASP, Microsoft FrontPage and Ms-Access
Role	:	Software Developer.